Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, eBags, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.
Job Description
Are you ready to make an impact with a global leader in travel and lifestyle products? Samsonite Europe is on a mission to deliver exceptional online experiences for our European customers across 19 countries. We're seeking a dynamic, creative, and data-driven Social Media Specialist to join our vibrant and innovative Digital Marketing team.
You'll work with iconic brands like Samsonite, American Tourister and Gregory to captivate audiences, grow our online community, and drive business growth.
If you thrive in a fast-paced environment, love crafting creative content strategies, and know your ROAS from your CTR, we want to hear from you!
What You'll Do
The Social media specialist should have a solid understanding of how each social media channel works and how to optimize content & performance campaigns to drive traffic, sales and engagement. ROAS, DABA, DPA, CTR, CPM,...are terms that have no secrets for you.
Develop Winning Social Media Strategies: Lead competitive research, platform selection, audience targeting, and messaging to engage and delight our followers.
Create Paid Social Campaigns: Plan, budget, and execute high-performing content campaigns that drive traffic, sales, and engagement across Meta, TikTok, LinkedIn, and other channels.
Track, Analyze & Optimize Performance: Monitor key KPIs, ensuring we hit ROI targets and continually improve engagement and reach.
Collaborate on Creative Content: Pitch innovative ideas and trends to our digital content team, keeping our content fresh and engaging.
Influencer Partnerships: Identify and collaborate with influencers to create buzzworthy content and grow our community reach.
Fan & Follower Growth: Build a vibrant social media community by increasing fans and followers authentically.
Social Community Management: Proactively monitor social channels, respond to comments and messages, and engage with followers to build meaningful connections.
Trend-Spotting: Stay up-to-date with the latest social media best practices and emerging technologies to keep Samsonite ahead of the curve.
Cross-Department Collaboration: Work hand-in-hand with Brand and Country marketing teams to align messaging and amplify campaigns.
What We're Looking For
Bachelor’s degree or equivalent social media experience
1+ years of experience in digital marketing or social media management
In-depth knowledge of Meta, TikTok, Pinterest, YouTube, LinkedIn, and more
Hands-on experience with ads managers (Meta, TikTok, Linkedin,...Smartly knowledge is a plus)
Strong understanding of social media performance metrics (ROAS, DABA, CPM, CTR, etc.)
Excellent content writing skills
Entrepreneurial and analytical mindset
Fluency in English (Dutch or French is a plus)
Strong organizational and deadline management skills
Embrace new, digital media technologies and capabilities
Experience with analytics tools is a plus
Teamplayer
Nice-to-Haves
Experience in media buying
Familiarity with Adobe Creative Suite (Photoshop, Premiere, After Effects, etc.)
Passion for exploring new digital trends and technologies
Experience with analytics tools
Next to this challenging role, we also offer a very attractive compensation package, including an excellent pension scheme, a competitive group insurance, lunch vouchers and extra holidays.
Travel is one of life’s greatest experiences. Are you ready to travel with us?
Great! Apply to this vacancy by clicking on below button and don’t forget to upload your resume.
About The Team
Why you'll love working here:
Our employees matter. As a people-focused business, we work hard to provide meaningful rewards and development opportunities for our employees, recognizing performance, and creating a supportive working environment for them, wherever they are based.
Vibrant culture. We are committed to a diverse and rich culture, welcoming people from all walks of life. Our long-standing commitment to diversity and inclusion empowers us to bring our authentic selves and unique differences to work every day.
Socially responsible. We want to minimize our products' impact on the environment and help create positive journeys worldwide. We do this by creating the best products using the most sustainable and innovative materials, methods, and models.
What We Value
At Samsonite, we do more than create the bags that move with our consumer, we inspire and celebrate the moments that move them. We believe we have a responsibility to the world in how we operate, the products we sell, the communities where we live and work, and how we treat the people we employ. We're as diverse as travel itself, and like travel, your journey with Samsonite presents the opportunity to be a part of something bigger and explore your passions. This is why we offer various paths for professionals and celebrate the knowledge and skills they bring to our team. We are committed to a respectful workplace that allows our team members to bring their best selves to the workplace daily.
Samsonite is an equal opportunity employer and is committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect free from unlawful harassment, discrimination, or retaliation.
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